In Spring 2026, Aveeno launched a new SPF addition to its renowned Calm + Restore skincare line. To celebrate the product debut, an exclusive launch event was hosted with a summer-inspired "Beach Club" theme, bringing together top-tier beauty influencers, industry journalists, and content creators.

In this project, I took on a comprehensive creative and management role, driving the event experience from concept to completion. My responsibilities included:

• Visual Concept & Spatial Design: Developing the overall aesthetic and visual identity for the event, translating Aveeno’s calm, soothing brand identity into an immersive beach club atmosphere.

• Design & Material Production: Designing and overseeing the production of all custom branding materials, signage, print collateral, and event assets to ensure visual consistency across every touchpoint.

• Production Management: Managing end-to-end event production, coordinating suppliers, managing timelines, and overseeing logistics for flawless execution on-site.

• Event Styling & On-Site Execution: Curating and styling the venue environment, including product displays and photogenic setup areas designed to maximize guest engagement and social media sharing.