Inflation persists as a pressing concern for households, exacerbating financial strains for Swedes, particularly in the lead-up to Christmas. Amidst these economic challenges, it's disheartening to note that edible food is needlessly discarded, with several thousand tons finding their way into bins each month.

In an effort to spotlight this issue and offer practical solutions for minimizing food waste during the holiday season while simultaneously easing financial burdens, we've crafted the campaign "En SvinnGod Jul" (Merry Christmas and reduce foodwaste) featuring renowned chef Paul Svensson. Through this film, Paul imparts four valuable tips aimed at empowering Swedes to curtail food waste and make more economical choices during Christmas.