RÅ-juice wants to make it easier for everyone to take advantage of what nature has to offer. In this commercial, you can follow the journey of the juice’s natural ingredients being harvested to the finished product being poured into the consumers glass. The commercial takes place in the Swedish nature, which the brand has a strong connection to.
The purpose of the commercial was to give the consumers an insight into how the natural ingredients in the juice are made, from farm to table. The commercial takes place both indoors and outdoors so the team had to focus on finding the right lighting to maintain the warm feel. I have worked with the storyboard and the concept for this commercial. I have also been involved in making the script and helped the team with both filming and editing. The project took place at a media production course at Linköping University where my project group collaborated with the company.
Team: Anna Skär, Hillewi Elgstrand, Moa Gustafsson, Steffanie Johansson and Lina Möller.