Background
Statistics show that children are reading less, largely due to increased use of mobile devices like smartphones and tablets. These devices offer various distractions, making it harder for kids to find motivation to read. Constant access to digital content competes for their attention, leading to reduced reading time and waning interest in books.

Idea
Therefore, we created the advertising campaign "Risk för ökad lästid" (Risk of Increased Reading Time), where children use their phones to illuminate the magazine. This innovative approach aims to leverage children's fascination with mobile devices while encouraging them to engage in reading activities. By incorporating technology into the reading experience, we aim to make reading more interactive and appealing to today's digitally savvy generation.